Clear thinking.
Confident
communication.

Sam Durbin

Senior advice.
Hands-on delivery.

I’m Sam Durbin, a corporate affairs and communications consultant with more than 14 years’ in-house and agency experience, including work for listed companies.

I help organisations build and protect reputation, manage complex issues, navigate and influence policy and regulation, and engage employees and customers through change.

My focus is using communications to support your business objectives.

Explore how I can help

When the stakes are high.
When the work needs doing.

Senior communications expertise when and where it is needed, combining strategic counsel with hands on support, interim cover, and ongoing work.

Corporate affairs & strategy

Communications strategy grounded in business objectives, audience insight, and an understanding of the operating environment. Clear priorities, coherent messaging, and practical plans that connect advice with delivery.

Corporate affairs · Communications strategy · Reputation

Media management & crisis communications

Proactive media programmes that build profile and credibility, alongside experienced management of media scrutiny, sensitive issues, and crises. Crisis preparation, spokesperson support, and clear, timely responses when the pressure is on.

Media relations · Issues management · Crisis communications

Stakeholder engagement & public affairs

Assess and manage political and regulatory changes and risk through relationship building and stakeholder management. Plan and execute constructive engagement with industry, communities, regulators, central government, and local government.

Stakeholder engagement · Policy and regulatory insight · Government relations

Financial & corporate communications

Clear, accurate communications for financial results, corporate reporting, and market disclosures, developed with executives and technical specialists. Support for transaction announcements and the preparation of materials for proposed capital raisings.

Financial results · Corporate reporting · Transaction communications

Executive counsel & thought leadership

Trusted advice for leaders facing important decisions, scrutiny, or change. Speeches, briefings, opinion pieces, and thought leadership that give their expertise a clear voice and support the organisation’s wider objectives.

Executive counsel · Leadership communications · Thought leadership

Internal, change & customer communications

Clear, audience-focused communications that help employees and customers understand what is happening, why it matters, and what to do next. Support for organisational change, everyday engagement, service and product changes, and sensitive customer remediation.

Internal communications · Change communications · Customer communications

Corporate affairs & strategy

Communications strategy grounded in business objectives, audience insight, and an understanding of the operating environment. Clear priorities, coherent messaging, and practical plans that connect advice with delivery.

Corporate affairs · Communications strategy · Reputation

Media management & crisis communications

Proactive media programmes that build profile and credibility, alongside experienced management of media scrutiny, sensitive issues, and crises. Crisis preparation, spokesperson support, and clear, timely responses when the pressure is on.

Media relations · Issues management · Crisis communications

Stakeholder engagement & public affairs

Assess and manage political and regulatory changes and risk through relationship building and stakeholder management. Plan and execute constructive engagement with industry, communities, regulators, central government, and local government.

Stakeholder engagement · Policy and regulatory insight · Government relations

Financial & corporate communications

Clear, accurate communications for financial results, corporate reporting, and market disclosures, developed with executives and technical specialists. Support for transaction announcements and the preparation of materials for proposed capital raisings.

Financial results · Corporate reporting · Transaction communications

Executive counsel & thought leadership

Trusted advice for leaders facing important decisions, scrutiny, or change. Speeches, briefings, opinion pieces, and thought leadership that give their expertise a clear voice and support the organisation’s wider objectives.

Executive counsel · Leadership communications · Thought leadership

Internal, change & customer communications

Clear, audience-focused communications that help employees and customers understand what is happening, why it matters, and what to do next. Support for organisational change, everyday engagement, service and product changes, and sensitive customer remediation.

Internal communications · Change communications · Customer communications

Sector knowledge.
Practical perspective.

Experience across businesses where commercial pressures, regulation, and public expectations shape the communications challenge.

A particular strength

Financial services

Communications that make complex financial matters understandable, build confidence, and support informed decisions.

  • Banking
  • KiwiSaver
  • Wealth and investment management
  • Insurance
  • Consumer credit and debt

From investment commentary and financial results to customer remediation, transaction announcements, and materials for proposed capital raisings.

Technology & telecommunications

Turning technical developments and investment in networks, products, and services into clear stories for customers, employees, media, and investors.

Telecommunications, digital infrastructure, enterprise software, social platforms, and consumer technology.

Retail, food & agriculture

Experience communicating through commercial, regulatory, and community pressures, from grocery retail and dairy to agricultural chemicals.

Media and issues management, supplier and community communications, and stakeholder engagement.

Understand the problem.
Then get to work.

Curiosity is central to how I work. I take time to understand your business, what you want to achieve, and what matters to the people you need to reach. I use that understanding to shape the strategy, build the right relationships, and get the work moving.

A defined project

A clear brief, an agreed scope and focused delivery, from planning through to implementation.

Senior capacity

Experienced support to cover an absence, strengthen a busy team, or provide specialist input, with the flexibility to get involved where the work needs it.

Continuing counsel

A sounding board and practical support as issues, opportunities and priorities develop.

What are you
working through?

If you have a project in mind, an issue to work through, or a team that needs experienced support, I’d be happy to talk.